Selfie

COVID-19 Cools Melrose Place Shopping and Selfie Scene

Click here to read the full article.

Used to be there was never an open parking spot on L.A.’s buzzy Melrose Place. Now there are so many, the valet stands aren’t even operating.

On a recent morning, there was still a line for matcha lattes at Alfred Coffee, but it was mostly Postmates, and a mother-daughter team was taking Instagram glamour shots — in front of a storefront vacated after Bldwn filed for bankruptcy in March.

For years, the walkable leafy thoroughfare has been second only to Rodeo Drive as the epicenter of high-end fashion and retail in Los Angeles. The name Melrose Place has become such a mythic SoCal locale (like Malibu) that it was recently trademarked for a clothing line. But walking it now, seeing what’s open and what’s not, and what’s never going to open again, brings into focus the retail devastation the pandemic has wrought.

Read More