Year: 2020

Burberry Shakes Up Shopping With Physical, Digital Shenzhen Store

LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into action as they game their way around the store, making virtual, and real life, discoveries.

The 5,800-square-foot store spans 10 rooms and was created in collaboration with WeChat’s owner, Tencent. Opening on Friday in the new Shenzhen Bay MixC development, it wants to offer the world’s most sophisticated digital audience experiences that can straddle both their online and physical worlds.

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Thanks to a custom-made, mini WeChat program, the store offers games, personalized experiences, and the opportunity for customers to build and spend “social currency,” all in a hyper-polished, futuristic environment.

“We can’t think anymore about e-commerce and physical stores as two separate channels. There is a customer who will buy, communicate, view content,

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The Future of African Fashion Post-Pandemic, Upcoming Documentary Gives Intimate Look at Martin Margiela

Plus, beauty brands are tackling unsexy grooming concerns with slick packaging.

<em>Looks from Fruche's Spring 2019 runway show at Lagos Fashion Week in October 2018. </em>
Looks from Fruche’s Spring 2019 runway show at Lagos Fashion Week in October 2018.

These are the stories making headlines in fashion on Tuesday.

The future of African fashion post-pandemic
Designers in Africa are particularly vulnerable to the damaging effects of Covid-19, as most of them rely on store sales, in-house production and physical shows to gain a following and run their businesses. Their survival post-pandemic will depend on using online tools to ramp up e-commerce and rethinking retailer-brand relationships. {Vogue Business}

Upcoming documentary gives intimate look at Martin Margiela
Long thought of as fashion’s Banksy, we’re finally getting an intimate look at Martin Margiela through a new documentary by Reiner Holzer. Tilted “Martin Margiela: In His Own Words,” the film features interviews with Margiela himself, Jean Paul Gaultier, Carine Roitfeld, trend forecaster Lidewij

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COVID-19 Cools Melrose Place Shopping and Selfie Scene

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Used to be there was never an open parking spot on L.A.’s buzzy Melrose Place. Now there are so many, the valet stands aren’t even operating.

On a recent morning, there was still a line for matcha lattes at Alfred Coffee, but it was mostly Postmates, and a mother-daughter team was taking Instagram glamour shots — in front of a storefront vacated after Bldwn filed for bankruptcy in March.

For years, the walkable leafy thoroughfare has been second only to Rodeo Drive as the epicenter of high-end fashion and retail in Los Angeles. The name Melrose Place has become such a mythic SoCal locale (like Malibu) that it was recently trademarked for a clothing line. But walking it now, seeing what’s open and what’s not, and what’s never going to open again, brings into focus the retail devastation the pandemic has wrought.

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Five things you may not know about the fashion firm

You might have bought some joggers from there, or seen your favourite Instagram star wearing one of their dresses, but how much do you really know about Boohoo?

The online fashion firm has been a real winner during lockdown, with a massive increase in its sales by 45% to £368m in the three months to the end of May.

But it’s been hit by claims that workers at a Leicester factory that supplies some of its clothes were paid just £3.50 an hour, while being offered no coronavirus protection.

Boohoo has said it’s launching an investigation, but experts say it could struggle to make a comeback after the controversy.

Here’s five things you may not know about the company.

1. The Manchester-based family behind it are billionaires

Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane.

The pair had worked together at Pinstripe Clothing, a company that was

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