2022 TikTok World Recap [Tinuiti First To Go Live With New Feature]

Previously currently, TikTok hosted TikTok Environment, a flagship international summit to showcase new products and options. 

According to TikTok’s newest announcement:

“As we establish for the following era of marketing, we’re psyched to unveil new solutions and study at this year’s TikTok Entire world that give brand names and marketers the resources to reimagine engagement with the TikTok neighborhood and produce genuine influence for corporations of all measurements.”

During the event, TikTok launched a number of updates to the TikTok Creator Marketplace (TTCM) that will allow brand names to uncover creators far more successfully, activate creators at scale, and evaluate and improve marketing campaign effectiveness. One particular of the main bulletins bundled the introduction of Invite Inbound links.

What is Invite Links and How Does it Do the job?

Invite Links presents advertisers the potential to invite any creator to collaborate, even if the creator has not formally signed up for TTCM. It also provides advertisers the adaptability and customization necessary to proficiently execute their creator advertising initiatives on TikTok, although even now getting obtain to TTCM’s most useful features.

As the 1st independent agency in the US to receive an official TikTok Internet marketing Badge, Tinuiti was selected as the initial to go reside with the new program.  We teamed up with LMNT, an electrolyte consume blend and top rated operating influencer, Gia Trevisan to produce this video leveraging Invite Back links.

Credit history: TikTok

“TikTok has provided this very first-to-market prospect for Tinuiti and our Influencer/Creator clients. Now anybody can leverage TikTok Creator Marketplaces seamlessly and very easily with this new offering. This will allow for more rapidly scale and efficiency for our clientele. While we have built massive in-streets with TikTok on the paid out side, we’re now also bringing new and revolutionary means to execute Creator campaigns to our clients.” – Crystal Duncan, SVP, Influencer & Partnership Advertising at Tinuiti


How Does Tinuiti Work With Influencers on TikTok?

Simply because authenticity is crucial for TikTok, operating with the correct influencer for your manufacturer is essential.

“Finding the appropriate Influencers for every single campaign is a system – there is no “off the shelf” way of executing this.  Each campaign is different, every single KPI or objective could be various, so likely by way of the considerate ways to determine the right companions is what will guide you to achievement,” Duncan says.


According to Duncan, Creators on TikTok run in different ways than Creators on other social platforms – they are pushed by tendencies, music, appears and storytelling.  Their skills are exclusive to the system and are looked at as gurus in the area.

Just take it from Revlon, who worked with Tinuiti and Megan Thee Stallion to start a TikTok Influencer Campaign for their new ColorStay Satin Ink Liquid Lipstick. Tinuiti advised that Revlon start their Influencer Campaign on TikTok with TopView advertisement placement and aid the reserved get with in-feed auction ads to start their new product or service in partnership with Megan Thee Stallion. The results provided 224k Likes, 10 million Amazon Shop visits, 3.5K Reviews, and a 4.9% ad recall lift (28% better than Kantar norms across 48 beauty scientific tests). 

Want to master a lot more about how your brand name can properly operate with influencers on TikTok? Examine out “TikTok Influencer Marketing and advertising: Every little thing You Need to Know” or drop us a line!


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