Microsoft launches auto-updates for shopping campaigns

Microsoft will empower computerized updates for browsing strategies commencing July 10.

How it performs. Microsoft Merchant Middle will crawl advertisers’ sites, collecting price tag and availability information for the items provided. If a value improve or availability concern is detected (e.g., if an merchandise is out of stock), the merchandise data will be current in your adverts. 

Opting out. You can opt-out of automobile-updates by navigating to the Automatic Updates tab beneath Configurations in your Merchant Middle account. Retain in brain that if your merchandise are not up to date, your adverts may possibly be disapproved. 

Why we care. It seems like Microsoft has been in the news a ton these days. In June on your own they launched a new retail marketplace and announced Cash Back again promotions for products ads. The new browsing capabilities could be eye-catching to advertisers wanting to develop their reach. 

Examine the announcement. On the Microsoft site.

New on Search Engine Land

About The Author

Nicole Farley is an editor for Research Engine Land masking all issues PPC. In addition to staying a Maritime Corps veteran, she has an considerable track record in digital marketing, an MBA and a penchant for legitimate crime, podcasts, journey, and treats.