What "Making Magic" Means to Us
– Anice Jewellery

Let’s Make Magic: It is painted across our Instagram and sprawled across our partitions some days we toss it around with additional reckless abandon than glitter! But what does “making magic” definitely indicate to us? It is additional than just a slogan or a manufacturer it is an plan, an invitation, a risk. In limited, it commences and ends with you.


To us, generating magic embodies that heat, frothy emotion that fills our chests when a customer comes in with one thing broken and goes out with some thing total. By this, we do not suggest just jewellery. Sure, we can replace shed stones or maintenance a damaged chain but so often we find that when our each and every-working day necklace snaps or we shed a favorite earring, it can sense as while we have dropped so a lot a lot more than just a factor.


Jewellery (in our planet, at the very least) is a aspect of who we are. It is the artwork we decide on to lay throughout our skin to announce to the globe “here I am, this is me”. It can be a way to have what we need to have: labradorite on a tricky working day or citrine when we’re craving the sunshine. It can be exciting and playful or some thing that is continuous and plan, a go-to. So normally, our jewelry is steeped in the meanings or memories that we decide on to give to it. From time to time, wrapping our wrists in moonstones can serve as mild reminder of us just how much energy we hold. When that necklace breaks or that earring hides, it can come to feel like we have lost a small piece of ourselves. It can truly feel like a connection has damaged in what was after complete.  


This is even more real when our parts are living legacies to those who have handed. A grandfather’s view, a mother’s engagement ring, a bracelet from your greatest pal – when important people today in our lives are no longer with us, their favourite jewelry can come to feel added charged. It can be a strong ease and comfort to keep connected to them by means of the treasures that they wore and beloved. If we think of the peaks and valleys of their time in this planet, the pieces they carried with them by it all have so a great deal daily life soaked in them. By reviving their jewelry, we just may possibly uncover that we can maintain their memory alive way too.


This is how Anice very first started: as a dream to carry new adore to previous treasures, to breathe lifetime into points that may possibly have been neglected or disregarded, the issues that might have grown dusty with numerous years and layers of lifestyle. For the reason that people decades and layers can put on on us. This everyday living is not always quick and often it can leave us feeling wilted or buried. But when we consider a instant to sweep off that dust, we uncover that there is often an abundance of magnificence and excellent to operate with, it could just require to just take new variety. For us, it is about gratitude for what we have. It’s about gathering the pieces of where by we are and building anything wonderful from it.


Irrespective of whether it is a reminder to by yourself, a tale, or a lifetime that you want have with you, the part of by yourself that you deliver to us is why we do what we do. We are normally humbled and grateful when you appear to us with these pieces that you maintain so shut. We are humbled and grateful that you belief our hands to handle not just the jewels but the tales they carry with the delicate that they have earned. We are humbled and grateful that you decide on us to convey your goals to life.


To place it just, each and every day with you leaves us full. So, this is our why. This is the issue that tugs us from bed every morning and attracts us into 102 Ossington. This is the cause we’re here, why we do what we do. This is Building Magic. This is Old Treasures, New Appreciate.


With enjoy,



Leave a Reply